A bustling and fast-growing fitness facility in Montreal’s Sud-Ouest, Blackout was gearing up for its next phase of growth, moving into a brand-new space and introducing a suite of new offers. To accompany this evolution of the business, they were looking for a solid new identity that could transform them from a place to workout into a community destination.

Through deep collaboration with the founder and key members of the team, we developed a bold and creative brand identity that is authentic to the brand’s origins and reflective of where they’re headed. Video Credits: Lucho Calderon