Parvis’ founding team had an idea - to build a company that reimagined how people invest in real estate, leveraging their experience and connections in real estate development, plus a frictionless digital platform to democratize access to high-quality investment opportunities for investors. The team approached August at the very beginning, tasking us with building the brand strategy, visual identity, website, and the go-to-market strategy to help them gain traction in Canada.

Diving into the target persona of the Parvis accredited investor, we honed in on an elevated, trustworthy, and sophisticated brand positioning to bridge the gap between legacy financial institutions and the new, fresh PropTech space. Designing a brand identity, website, and assets for digital channels - we took a sharp approach to the brand build to cut through in the space. Parvis remains a client as we support their marketing and communications strategies.