&OR Collective
&OR Collective is August’s “house brand”. Together, with our 3 external founders, we’re crafting a next generation sustainable brand that leverages innovative technology enabling a zero waste to landfill in addition closed loop circularity. Currently in development, &OR launches in Spring 2023.
The world does not need another fashion brand, so when we sought out to build the strategy for this brand, we dug deep into the consumer, market, competition and culture to reveal an opportunity in the extremely saturated apparel market. The result is an intentional brand that leverages a multi-dimensional approach to sustainability and responsibility for a better earth.
As IDC Dermo unveils its refined look and bold brand promise "Expect More from Your Skincare," August is proud to have partnered in reshaping their brand narrative propelled by a comprehensive brand overhaul, including brand strategy, visual identity, campaign, digital marketing, public relations, and social media.
When choice becomes a chance.
As we navigate a polluting industry, we’ve built a brand different from the rest. Using innovative production technologies and responsibly-sourced materials, we are a waste-free apparel brand and our pieces are fully recyclable. Modern anyplace essentials, Designed thoughtfully for you & our planet.
We started &OR Collective after years inside the corporate world. When we came together, we aligned on a few central beliefs and set out to change the way consumers think about what clothing they buy and wear. The prevailing idea in sustainable fashion was that conscious clothing meant compromise, and that natural materials were more expensive, less durable, or less capable of making you feel stylish, elevated and timeless. Many questioned whether consumers really cared about how their consumption affects the environment.
Our thesis: while it is inherently not sustainable to start a fashion brand, people will continue to wear clothing. We just need a better (uncompromising) option.
