As IDC Dermo unveils its refined look and bold brand promise "Expect More from Your Skincare," August is proud to have partnered in reshaping their brand narrative propelled by a comprehensive brand overhaul, including brand strategy, visual identity, campaign, digital marketing, public relations, and social media.
Acquired Taste
The sober-curious movement has been on the rise, and in 2023, it reached a cultural tipping point. As a new mom with no time for hangovers, founder Roxanne found herself craving a better alternative. A long-time wine lover, she struggled to find non-alcoholic options that didn’t taste like tea or juice. Acquired Taste was born from that gap—a brand built to curate, import, and champion quality NA wines and spirits, grounded in community, taste, and lifestyle
We worked with founder Roxanne to craft a brand that reflects both her refined palate and playful personality. Our strategy focused on creating a sense of discovery, warmth, and elevated taste—anchored in credibility but layered with character. The identity needed to feel inclusive and stylish, resonating with a lifestyle-driven audience looking for an alternative to traditional drinking culture.
Photography
Élizabeth Gartside
Identity
The identity for Acquired Taste is equal parts refined and cheeky. It was designed to reflect the evolving tastes of a culture rethinking its relationship with alcohol. We crafted a flexible system that balances elegance with personality, beginning with a timeless serif wordmark that evokes sophistication and ritual. A series of hand-drawn illustrations represent different “acquired tastes” like olives and oysters, adding warmth, wit, and charm. The result is a brand that feels curated, human, and distinctly memorable.
