Acquired Taste
The sober-curious movement has been bubbling up and gaining traction over the last few years, and in 2023, was bigger than ever. As a new mom with no time for a hangover, Acquired Taste’s founder, Roxanne, saw a gap in the market. A wine lover that was ready to give up alcohol but not her social life, had challenges sourcing great NA wines that didn’t taste like tea or grape juice. Building her business as a curator, importer, and advocate for NA wines and spirits, she recognized that a sharp brand identity was necessary to enable her to connect with her community and build a strong IRL and online presence.
As IDC Dermo unveils its refined look and bold brand promise "Expect More from Your Skincare," August is proud to have partnered in reshaping their brand narrative propelled by a comprehensive brand overhaul, including brand strategy, visual identity, campaign, digital marketing, public relations, and social media.
The design process for Acquired Taste was holistic. With a strong name and concept in place, we leveraged the playful name and brand tone by infusing traditional “acquired tastes” throughout the identity, creating a rooted system that enables the founder to test, learn, and easily activate the brand as she builds her business.
