Dog Child is a direct-to-consumer dog food brand that is changing the way pet parents feed their dogs. With a solid idea for a new type of pet food, informed by her own experience feeding her dog, Dog Child’s founder partnered with August to build a unique brand identity and launch strategy that cuts through the noise in the growing pet market.

Starting with the distinct persona identified in partnership with Dog Child’s founder, we crafted a brand name, strategy, and visual identity that served as the foundation for the brand launch. Partnering with the team on the campaign and building out the artwork, PR strategy, social media strategy and assets, and collaborating on the advertising strategy, Dog Child is poised to make pet parents everywhere elevate their dog’s meal, health, and happiness.