As IDC Dermo unveils its refined look and bold brand promise "Expect More from Your Skincare," August is proud to have partnered in reshaping their brand narrative propelled by a comprehensive brand overhaul, including brand strategy, visual identity, campaign, digital marketing, public relations, and social media.
Argo
Gold investing has long been a focal point for investors during unstable economic and geopolitical times due to its historical returns and perceived resistance to volatility. As younger investors flooded the market, ETFs became the go-to gold investment option, largely due to outdated access to physical gold. Backed by the Sprott family and a team with roots in crypto, Argo approached us to help modernize direct gold investing with a brand that feels secure, intelligent, and forward-looking.
We developed a brand built on trust and innovation, two pillars critical to Argo’s position as a digital platform enabling ownership of physical gold. Our strategy combined investor psychology with fintech fluency—positioning Argo as a secure yet progressive alternative to legacy institutions. We refined their messaging and visual system to speak directly to both seasoned investors and digitally native newcomers.
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The goal behind this project was to design a brand that has the ability to connect with the traditional gold investor and the more modern investor, a balancing act of modernizing gold investing for the digital age. Through a deep strategic process of honing in on the core personas, brand name, vision, values, and tone of voice, the brand was rooted in innovation, stability, trust, and sophistication, catering to both tech-savvy millennials and more mature, traditional investors. Through a thoughtful design process, the visual identity was crafted to reflect the brand strategy, prioritizing an elevated yet approachable, elegant and accessible design.
