Argo
Gold investing has long been a focal point for investors during unstable economic and geopolitical times due to it’s historical returns and perceived resistance to volatility. As younger investors started to flood the market, they became more inclined to invest in ETFs vs. direct ownership, partly due to the antiquated vehicles for direct gold investing. Backed by icons in precious metals investing, the Sprott Family, and a young team with experience in cryptocurrency, the founders at Argo sought to modernize the way investors buy gold. August was engaged to create a dynamic brand identity and communications strategy to support their world-class platform that enables the digital purchase of physical gold.
As IDC Dermo unveils its refined look and bold brand promise "Expect More from Your Skincare," August is proud to have partnered in reshaping their brand narrative propelled by a comprehensive brand overhaul, including brand strategy, visual identity, campaign, digital marketing, public relations, and social media.
The goal behind this project was to design a brand that has the ability to connect with the traditional gold investor and the more modern investor, a balancing act of modernizing gold investing for the digital age. Through a deep strategic process of honing in on the core personas, brand name, vision, values, and tone of voice, the brand was rooted in innovation, stability, trust, and sophistication, catering to both tech-savvy millennials and more mature, traditional investors. Through a thoughtful design process, the visual identity was crafted to reflect the brand strategy, prioritizing an elevated yet approachable, elegant and accessible design.
