SOM Skin

SOM SKIN™ is a pioneering skincare brand harnessing the power of exosome technology to create highly effective, science-driven products that promote cellular repair and skin rejuvenation. As the brand began scaling its online presence, it needed a digital experience that could communicate both its innovation and refinement. Our work focused on helping SOM align its Shopify website with its evolving vision and bring clarity, cohesion, and confidence to its brand expression.

We began by identifying key disconnects between SOM SKIN™’s existing site and its aspirational brand identity. From there, we redesigned the website experience to feel more elevated and immersive, aligning with the clinical-meets-luxury positioning of the product line. In parallel, we consulted on image art direction to ensure the brand’s photography aligned with its sophisticated and modern tone.